Mercedes-benz Launched an Integrated Campaign Ad for the C-class With the Slogan “c-for Yourself”

In the news: Mercedes-Benz— the German brand of automobiles, trucks, buses, coaches and auto parts such as the Mercedes brake dust shields — is starting a comprehensive integrated marketing campaign to promote the new Mercedes-Benz C-Class which will be made available in the market on March 31, 2007. The whole marketing campaign will use the [...]

50,000 a Day: Toyota Recall Campaign Shifts into Overdrive

“In only a few days our dealers have reinforced the accelerator pedal on more than 220,000 vehicles and are now running at a pace of more than 50,000 units a day,” said Bob Carter, this morning, from the Toyota stand at the 2010 Chicago Auto Show. And he should know: Carter is Toyota Motor Sales, [...]

Components of the Integrated Marketing Campaign for the New Mercedes-benz C-class

The Mercedes-Benz marketing campaign for the new C-Class is consist of various elements or components using the same slogan the â??C-for Yourselfâ? which encourages customers to test-drive the new sedan in order to experience first hand the performance, comfort and quality of C-Class components— such as the Mercedes brake hose, radiator, etc. to name a [...]